Adobe Data Workbench & Digital Targeting
Adobe DWBAdobe AAMAWS S3Oracle MFT
Data platform deployment for Virgin Media UK: omnichannel analytics, audience segmentation, and GDPR-compliant data pipelines.
Led data platform initiatives at Liberty Global covering omnichannel analytics, audience segmentation, and secure data transfer infrastructure across European markets.
Adobe Data Workbench (Virgin Media UK):
- Multi-segment network architecture in Vienna DC (VLANs, VPN routing, NetApp storage)
- Batch data pipelines: automated ingestion of Analytics and call centre feeds via sFTP
- Unified customer journey analytics linking web and offline touchpoints
- GDPR-compliant: anonymised IDs, restricted access, machine-to-machine key management
Digital Targeting (AAM rollout):
- Adobe Audience Manager deployment across multiple European markets
- Integration with Google DoubleClick for personalised banner campaigns
- CRM data onboarding for cross-sell/upsell targeting
- Secure automated file transfer and S3 storage for daily refreshed insights
2026 Zakaria Bentizi